Client: Every Other / Women’s Accessories
Services Provided:
Creative Direction
Styling
Studio Assistance
Content Creation for Social Media, E-Commerce & Sales Collateral
Project Overview
For the SS25 lookbook shoot, I led the styling and creative direction to reflect Every Other’s accessible luxury positioning. Where clean, designer-inspired silhouettes meet practical, wearable design. The campaign spotlighted the brand’s debut collection, capturing its essence: elevated everyday accessories at an approachable price point.
Executed in a studio setting, the shoot focused on clarity, sophistication, and minimalism to hero the product design. The imagery was developed for use across the brand’s website, e-commerce listings, social platforms, sales book and email marketing, ensuring consistency across every touchpoint.
I also provided on-set studio assistance, ensuring seamless coordination between styling, product presentation, and MUA teams to maintain the brand’s polished and aspirational visual identity.
Brand Positioning
Every Other sits at the intersection of high-end inspiration and high-street practicality. With seasonal yet timeless designs offered in core and trend-led colourways, the brand appeals to fashion-conscious women aged 25–50, who want the designer look without the price tag.
Target customers are city-based, style-aware professionals who spend their weekends at photogenic brunch spots or jetting off on aesthetic European getaways. They dress with intention, balancing aspiration with affordability, and shop at retailers like COS, Zara, and & Other Stories while admiring labels like Coperni, Jacquemus, Bottega Veneta, and Prada.
Creative Direction
A curated mix of clean lines, neutral tones, and soft lighting ensured the focus remained on the accessories. With styling that mimicked the simplicity and elegance of designer campaigns, the creative direction emphasised wearability while creating desire. The shoot communicated Every Other’s core values:
Aspirational but attainable
Timeless over trendy
Practical without compromise
Visual Tone
Polished, studio-based minimalism
High-low styling that bridges designer influence and real-life wearability (a mix of highstreet, midrange and luxury brands where sourced for styling)
A warm, modern femininity that feels confident (think trench coats, suits & jumpsuits with strong silhouettes)
