Client: Elliker x Hikerdelic
Project: SS24 Campaign Shoot – Elliker x Hikerdelic Collaboration
Role: Studio Assistant & Shoot Support
Project Overview
This collaborative shoot between outdoor accessories brand Elliker and lifestyle label Hikerdelic explored the intersection of utility and subculture. Set against a rugged rock-climbing backdrop, the campaign celebrated exploration, functionality, and bold outdoor energy, all styled with a distinctly urban edge.
My Role
As part of the on-set team, I assisted with shoot coordination, styling support, and general shoot assistance, ensuring a smooth production flow across both campaign and lifestyle content. From managing product placement and styling tweaks to supporting the crew on location, I played a hands-on role in bringing the creative vision to life.
Deliverables
Support across campaign imagery
Assistance with product handling, shoot logistics and on-set styling
Visual Direction
Gritty yet stylised rock-climbing environment
Blending fashion with function through utilitarian accessories and outdoor apparel
Tactile, earthy tones with a nod to 90s outdoor culture
Outcome
The final visuals were used across Elliker and Hikerdelic’s websites and social channels, positioning the collaboration as a functional yet fashion-forward collection made for modern explorers.
