Client: Every Other / Women’s Accessories
Project: AW24 Studio Campaign
Role: Creative Direction, Styling, Studio Assistance, Content Creation

Objective
To capture elevated model studio imagery of Every Other’s AW24 handbag collections. The goal was to highlight the brand’s accessible luxury ethos - products that feel premium, look designer, and remain affordable.

Requirements

  • Studio photoshoot for use across e-commerce, social media, and sales catalogue

  • Behind-the-scenes photography and video for brand storytelling and social engagement

Shoot Concept
A minimal single-model studio shoot designed to spotlight product versatility and timelessness. Styling and art direction focused on clean, wearable looks with a high-end, editorial touch.

Narrative
The campaign celebrates Every Other’s signature blend of playfulness and polish - luxury-inspired accessories designed for real life. The visual language conveys confidence, ease, and a subtle sense of aspiration.

Lighting & Set Design

  • Soft daylight-inspired lighting to mimic a British summer mood

  • Oyster-coloured backdrop to complement the brand’s muted, neutral palette and elevate product tones

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Every Other - SS24 Launch Campaign