Client: Elliker
Project: AW23 Campaign – Bird Watching
Role: Studio Assistant & On-Set Support
Project Overview
For Elliker’s Autumn/Winter 23 launch, the Bird Watching campaign took a slower, more observational approach, highlighting the beauty of nature, considered design, and mindful movement. The campaign explored themes of patience, curiosity, and function-led fashion, set within a quiet outdoor landscape that aligned with Elliker’s ethos of practical exploration.
My Role
I supported the creative team on set, assisting with the smooth execution of the shoot. My responsibilities included product handling, minor styling adjustments, and helping the crew maintain pace and consistency throughout the production day. This allowed the team to focus on capturing the serene, narrative-led visuals that defined the campaign.
Deliverables
Assisted with behind-the-scenes logistics and on-location coordination
Supported styling and creative direction as needed on the day
Visual Direction
Soft, muted tones with a seasonal, textural feel
A documentary-style lens on exploration and curiosity
Practical products in harmony with peaceful natural surroundings
Outcome
The Bird Watching campaign was used to launch Elliker’s AW23 collection across web, email, and social channels. It positioned the brand not just as a utility-driven accessories label, but as one with a deeper appreciation for slow living, curiosity, and thoughtful design.
