Client: Every Other / Women’s Accessories
Project: SS25 Studio Campaign – Lookbook Shoot
Role: Creative Direction, Styling, On-Set Management

Project Overview
To launch the Spring/Summer 25 collection, I developed and led the creative direction for Every Other’s seasonal studio shoot. The campaign was created to support the brand’s lookbook, e-commerce site, and social media rollout, spotlighting the latest accessory drops in a clean, elevated way.

This collection embraced a fresh, summery, and sophisticated energy, blending playful minimalism with aspirational styling to reflect the brand’s positioning at the intersection of mid- to high-tier fashion.

My Role
I directed the campaign from concept through to execution, overseeing everything from pre-shoot planning and styling to on-the-day creative direction and shoot management. Working closely with the team, I ensured that the visual language remained cohesive, brand-aligned, and commercially strong across all assets produced.

Deliverables

• Studio photography for lookbook, web, and social use

• Visual assets for use across marketing and sales platforms

• Campaign styling and creative concept development

Creative Direction

• Studio-based, light-filled aesthetic to reflect seasonal warmth

• Mid-high styling that combined clean tailoring with trend-led details

• Colour palette focused on soft neutrals with pops of tonal colour to align with SS25 trends

Tone & Visual Style

• Sophisticated but wearable

• Feminine, minimal, and polished

• Designed to elevate the brand’s perception while maintaining accessibility

Outcome
The final campaign assets provided a versatile content suite to support Every Other’s SS25 launch across all key brand touchpoints, successfully balancing editorial appeal with commercial clarity.