Client: Every Other — Women’s Accessories

Services Provided:

• Klaviyo Integration & Email Sign-Up Setup

• Klaviyo Automated Email Flows

• Seasonal CRM Campaigns - Black Friday

Brand Overview

Every Other is a women’s accessories brand rooted in sleek, classic design, with a subtle twist. Built on the concept of being “not like the others,” the brand celebrates individuality and quiet confidence through timeless pieces that are designed to be worn, loved, and remembered.

Each limited-edition collection is released twice a year, reinforcing a seasonless and intentional approach to style.

Project Overview

I collaborated closely with the web development team to bring Every Other’s modern vision to life through a clean, elevated e-commerce experience. My role focused on integrating email sign-up forms, automated email flows and seasonal CRM campaigns. My goal was to create a site and customer flow that felt as considered and impactful as the pieces themselves, offering customers an effortless way to discover accessories they’ll return to again and again.