Client: Every Other / Women’s Accessories

Services Provided:

Creative Direction

Logo Design / Brand Colours / Font & Typography

Packaging Design / Mailer Bag / Swing Tag / Thank You Card

Website Design & Copywriting

Brand Overview

Every Other is a women’s accessory brand rooted in sleek, classic design with a twist. Built on the idea of being “not like the others,” the brand name embodies the concept of standing apart in a crowded market. Every Other is about timeless pieces that offer longevity and impact, designed to be worn, loved, and remembered.

Born from a desire to reimagine the role of accessories in everyday life, Every Other releases limited collections twice a year, ensuring each drop feels exclusive, intentional, and seasonless.

Brand Essence

Tagline: Not like the others. Every Other, Because We’re Not.

Aesthetic: Clean, understated elegance with a bold edge.

Values: Authenticity, longevity, community, self-expression.

Tone of Voice

An atmosphere of authenticity, support, and gratitude. Every woman who connects with the brand feels a sense of warmth, comfort, and confidence. The tone is conversational yet assured, inviting women into a space that values realness and quiet power. Every Other builds trust through consistency and meaningful communication.

Mission

To elevate every woman’s accessory game by creating thoughtfully designed staples that transcend trends. Every Other makes timeless accessories that are easy to style and essential to a modern wardrobe.