Client: Every Other / Women’s Accessories
Project: AW25 Campaign – Lookbook Shoot
Role: Pre-Shoot Creative Direction & Styling Preparation

Project Overview
In preparation for the Autumn/Winter 25 collection launch, I led the early-stage creative development for Every Other’s seasonal studio campaign. This included developing the shoot concept, sourcing models, and creating detailed styling guides to inform the lookbook shoot.

While I was not present on set or involved in the final styling decisions or posing direction, my pre-production work helped guide the visual foundation of the campaign.

My Role

• Developed the AW25 shoot concept and creative direction

• Produced comprehensive styling guides for the shoot team

• Researched model options and contributed to casting suggestions

• Outlined visual mood and brand references for consistency

Deliverables

• Pre-shoot creative deck and styling documentation

• Art direction guides for posing, lighting, and tone

• Model moodboard and casting recommendations

Creative Direction
The concept drew inspiration from transitional city styling—layered, warm tones and seasonal textures. Accessories were positioned as functional style statements with a seasonal, premium feel. The aim was to reflect Every Other’s accessible luxury ethos while leaning into a more textural, autumnal palette and tailored silhouette.

Tone & Visual Style (Proposed)

• Confident, urban, and cool

• Commercial styling with a designer feel

• Muted tones, strong layering, and classic cuts with a twist

Note on Involvement
While I laid the foundation for the shoot, I was not involved in on-set styling decisions or pose direction, and therefore did not influence the final visual execution. My contribution focused on providing a strong creative framework for the team to build from.