01. Project Title

Artsac SS24 – Campaign Styling & Digital Content

02. The Brief

Artsac tasked me with styling and supporting the direction of their SS24 campaign, a collection designed to be vibrant, functional, and appealing to Gen Z and Millennial audiences. The shoot needed to deliver versatile content for use across Artsac’s social media and website, as well as third-party e-commerce platforms including New Look and Mountain Warehouse. The aim was to inject a youthful, lifestyle-led energy into the brand while ensuring the product remained front and centre.

03. My Role

• Styled all looks for the campaign across multiple scenes

• Assisted with visual concept development and pre-shoot planning

• Helped create assets tailored for specific platforms (social, e-commerce, banners)

• Provided on-set support to ensure each product was styled clearly and consistently

• Balanced brand storytelling with the practical needs of retail partners

04. Styling Approach

The visual direction for this campaign was playful and expressive. I styled each look to feel bold but wearable, using sporty layers, relaxed silhouettes and pops of colour that aligned with both the product palette and brand tone. The aim was to modernise the way Artsac bags are worn, while keeping versatility in mind for various platform requirements.

"I wanted each outfit to feel like a personality, from the weekend explorer to the street-styled commuter - while ensuring the bags remained the focal point."

05. Results & Use

The final campaign assets were used across Artsac’s Instagram, homepage, and email content, with cut-down and recropped versions adapted for e-commerce use by New Look and Mountain Warehouse. The imagery helped unify Artsac’s identity across its owned and wholesale platforms, supporting a more modern and style-conscious positioning.