01. Consigned SS24 – Digital Campaign for Web, Social & Wholesale
A multi-purpose product styling campaign for Consigned, created to refresh the brand’s visual identity across owned and partner channels.

02. The Brief

The goal of this campaign was to style and shoot Consigned’s SS24 collection with an emphasis on clean, wearable looks that resonate with a Gen Z and Millennial audience. The content was intended to serve multiple functions, from banners on the brand’s website to organic social media content, as well as being shared with key retail partners, including Mountain Warehouse, for use in promotional listings and buyer assets.

03. My Role

• Styled all looks for the campaign

• Developed visual references and moodboards

• Assisted with on-set direction and outfit composition

• Worked closely with photographer and marketing team to ensure content fit platform needs (e.g. wide for web banners, close crops for listings) 

04. Styling Approach

I focused on tonal layering and clean silhouettes that let the bags take centre stage. The styling needed to balance real-world wearability with editorial polish, translating well for both e-comm and aspirational brand storytelling. Neutral tones, utility-led shapes and subtle contrast helped ground the product in a gender-neutral, seasonless style.

05. Results & Use

The final visuals were used across Consigned’s social channels, web banners and newsletter marketing, and sent to Mountain Warehouse for brand-aligned integration into their wholesale and DTC platforms. The neutral, trend-driven styling gave the SS24 collection a fresh new context and helped reposition the brand for younger markets.